FREQUENTLY ASKED QUESTIONS

What's the difference between a POG and an SOP?

An SOP tells your team how to do the work. A POG tells you what to do when everything goes sideways. You build the POG first, test it under real pressure, and refine it. Once it's proven, it earns its place as an SOP your team can run. The POG is the R&D lab. The SOP is what comes out the other end.

What if the protocol I build doesn't work?

That's not failure. That's Version 1.0 doing its job. Every protocol is built to be tested and refined. When one breaks, run the 15-Minute Interrogation on the protocol itself, pull new takeaways, and build Version 2.0. Some of Tim's best systems are on version 12.8.

Things are on fire. I don't have 15 minutes. What do I do?

That's exactly when you need it most. Under pressure, your gauges are off and gut calls get expensive. The 15-Minute Interrogation doesn't slow you down. It keeps you from making the same costly mistake twice. Set the timer. Five questions. The fire will still be there, but you'll fight it with data instead of adrenaline.

How do I bring this to my team without pushback?

Lead with consequences of keeping this path, not process. Don't hand them a document on Monday morning. Start with the problem costing them the most in their day, show the dollar cost, and let them help build the fix. When the team builds the protocol, they own it. When they own it, they run it.

Does it work for personal failures too?

Yes. Every worksheet in the book has a personal note for that reason. The 15-Minute Interrogation doesn't care if the failure was a bad hire or a hard season at home. The brick is the brick.

What does the BUILD Protocol NOT do?

It doesn't eliminate failure. Nothing does. It isn't motivation; motivation fades. It's an engineering system, and it only works if you run it. It also doesn't replace medical, mental health, legal, or financial advice.

When should I talk to a counselor instead?

The BUILD Protocol is an operational framework, not a mental health tool. If what you're carrying affects your sleep, your relationships, or your ability to function, get professional help first. Tim did, and the book is open about it. If you're in crisis in the U.S., call or text 988.

Where can I buy Failing to Fail?

On Amazon. Visit The Book page for every available format and the direct link. Upper Right Corner 😁

How do I get the Field Kit?

The Field Kit is 11 printable, fillable templates from the book, including the 3-page Quick Start Card. It's free to every book owner. Go to the Field Kit page, click Enter the Field Kit, and use the password printed in your book.

What's the difference between the Field Kit and the Workbook?

The Field Kit is the starter set of templates from the back of the book. The companion workbook is the full jobsite: every worksheet for all five BUILD steps, the 15-Week Team Program, and the 8-Session Book-Club Guide with discussion questions.

Can my book club or team read it together?

Yes. That's what the workbook is built for. It includes an 8-session book-club guide and a 15-week program for teams, with discussion questions for every chapter.

Do you offer team or bulk orders?

Yes. Send a message through the Contact page with your organization and quantity, and we'll get back to you.

What's the free 5-Minute Failure Audit?

A one-page worksheet that walks one setback through five questions and ends with your first IF/THEN fix. Enter your email on the Free Audit page and it lands in your inbox.

Is there a BUILD Protocol app?

It's in development. Join the wait list on the BUILD Protocol page to hear first when it's ready.

How do I book Tim to speak?

Tim offers a business conference keynote, a TED-style talk, a talk for the next generation of leaders, and hands-on workshops. See the Speaking page, then reach out through Contact.