
HOW IT WORKS
01
02
03
Read the Chapter
Complete the Worksheet
Bring It to the Group
Each chapter ends with an action step that points to its worksheet.
Every worksheet has a setup, the work, an output, and a next step, so you walk away with something you can use.
Share results with your team or book club, get an outside perspective, and build a protocol together.
WHAT'S INSIDE
Everything in the field kit.
WHO IT'S FOR
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◆
Company Teams
Book Clubs
Assign one chapter a week. Everyone completes the worksheet on their own, then meets for a thirty-minute Friday review. The manager does the work too.
Six to eight owners from non-competing businesses share worksheet results and give each other an outside perspective.
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Peer Groups
Solo Readers
Give an existing owners' group a shared method to work through, one chapter at a time.
Working alone? The book's built-in Field Kit gives you an action step in every chapter. Add the Workbook for the full worksheets and templates.
Everyone in a team or book club needs their own book and their own workbook, since each person completes the worksheets on their own.

THE FRIDAY SESSION
Thirty minutes. Every Friday.
10
MINUTES
10
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10
MINUTES
THE 30-DAY TEAM CHALLENGE
◆ A tech runs it after a callback.
◆ A CSR runs it after a hard call.
◆ A sales manager runs it after a lost deal.
When a whole team learns the same words for a failure and the same steps to process it, the system stops living in one person's head.
◆ A startup founder runs it after a missed launch date.
◆ An office manager runs it after a payroll mistake.
Every team member processes one failure with the BUILD Protocol within thirty days and shares it at the next meeting.
◆ A clinic manager runs it after a scheduling mix-up that cost patients their appointments.
GET YOUR COPY
Choose how you'll use it.
COMMON QUESTIONS
Do I need both the book and the Workbook?
No. The book stands on its own, with a simplified Field Kit and action steps in every chapter. The Workbook adds the full worksheets, templates, and team and book club guides.
Can I use the Workbook without the book?
It's built to work alongside the book. The three-page Quick Start Card can get a team member started before they've read it.
Does everyone in a book club need their own copies?
Yes. Each member needs their own book and their own workbook, since everyone completes the worksheets on their own.
What if the group discussion gets hard?
The facilitation guide includes a troubleshooting section for the moments a session stops feeling like a protocol review.

Ready to run the system together?
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How great businesses turn setbacks into systems.
Tim also leads Advancing the Trades, a platform for contractors and the next generation of tradespeople. AdvancingTheTrades.com →
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